Internet Marketing for Your Business
I spoke with one of my clients in Indonesia this morning and talked about his Facebook marketing strategy. No this is not going to be another blog on “THE POWER OF FACEBOOK”.
What I really want to talk about in this blog is “legitimate” Internet marketing for your business. You see most of us have been exposed to less than scrupulous internet marketing campaigns over the last few years. I am sad to say that I have also been one of those folks that has been scammed as well. I chalk it all up to experience though LOL.
You see many of the people that I know that run what we call brick and mortar businesses simply are not moved by the whole internet marketing thing. I mean most of them, if they have a Facebook page, twitter account, and a LinkedIn account, they feel like they are doing it big.
Internet marketing though is one of those things that most businesses need to have a grasp of on some level. I mean the internet is not going anywhere. Just look at your own kids today. All of them have a smart phone, their on it all day (not talking…Facebooking and texting), and they live in a really connected world. Even I find myself at 42 checking this status and that status throughout the day.
Internet marketing is today is about connections. It’s about influence and trust. Business owners today are quickly slipping on this whole phenomena. No more is marketing about just saying, “buy my stuff”. In order to make a dent with internet marketing it comes down to what I call consultative selling. OK, I didn’t come up with that word, Jay Abraham did, but that is what you need.
Consultative selling tells your clients why they need to do business with you. Not from your perspective however, but from theirs. Consultative selling is about you teaching the client the benefits of doing business with you. Let me explain…
When someone is interested in what you have to sell they may come to your website, but they will also go to your competitors as well. What you have to do is teach them through video, blogs, or audio how your product or service can take away a problem, frustration, or fear, that has entered into their lives. You see you have to explain how your product or service and yours alone can solve the “problem”.
This is not done though simply listing your features. It is done by listing the benefits. Apple creates commercials for their phones and the iPad that do this with precision. Apple does not even sell you on the list of things the iPhone or iPad does. They just show you people using it in different situations.
Do you remember the commercial for one of the new iPhones that came out in 2010 that simply showed a girl with braces embarrassed to smile while actually talking to her dad using video chat on the iPhone? That commercial was genius! Apple never even talked about any features. The commercial simply showed a girl able to talk to her dad “visually”.
This is an example of what your internet marketing MUST do. It must show why you and only you have the answer for a problem that your niche market has.
What do you have to say about it?