Business Coaches Are Failing To Build Their Own Businesses
Trying to figure out how to write this blog without being offensive is going to be a real chore, just a warning.
Over the past 10 years that I have run my own business I have followed some of the same people that you have. People like Jay Abraham, Michael Gerber, John Assaraf, and many others that I felt could add some value to what it is that I am doing in business.
After all this time, courses taken, e-books read, and audio books heard, I have discovered that most people are saying the same thing. It is so true that there is nothing new under the sun.
Most of today’s business advice from the “gurus” is all the same. There is really no fresh or authentically new information out there. Hence the reason for the title of this blog.
One of the things that I have been heavily into over the past 24 months is helping business coaches get their businesses off the ground or growing. I had to start asking myself though…If you can not get your business to grow, how can you teach anyone else to?
I mean really, think about it, most business coaches today are stuck, struggling, or just not growing as fast as they would like either. They have the same exact problems as every other business owner.
Business coaches are struggling with generating leads and lead conversion just like everyone else. So, how in the world can a business coach teach me how to do something that they can not do for themselves?
The answer is…The can’t!
Now before anyone that is a business coach gets upset, I need you to honestly evaluate yourself and your business. If you are not making over 6 figures a year (MOST business coaches don’t) then you are perpetrating a fraud. Sorry to be so blunt, but I am seriously sick and tired of people “business coaches” telling people they have the answers, but are struggling themselves to make it.
Now I know there are some successful business coaches out there that are doing great work and have the proof to show they know what they are doing. However, that being said, if you have a business coach that can not show you a track record of success with verifiable clients…RUN THE OTHER WAY!
You know that old saying, “Those that teach can’t do and those that do can’t teach”. I find this more and more true the more “business coaches that I come across. Again, the reason for my title.
Most business coaches today can not give what is actually needed. That is they cant give results. This is one of the reasons that I have moved my entire practice to a results driven profit model. You see if a business coach can not give results then why should you pay them?
You see most business coaches have a marketing model that expresses how you can get more leads, convert more leads, and make more money. Well if a business coach can HONESTLY deliver that then why not set up a pricing structure that is dependent on you generating what you marketing expresses.
Is that too much? Well for someone that has not been able to generate real results then I think that me saying that may be a bit much.
I believe that a business coach has a job that is on line with a priest or a doctor. A business coach has the unwavering trust of a client. Those clients will do anything a business coach tells them to do because they wholeheartedly believe in them.
The sad part about this is that when they drink your cool aide and don’t wake up in the promised land, they are hurt, disillusioned, and down right mad.
We have all been in the information age for quite some time and now it is over. Anything that you say you want to teach someone, they can find it on the internet for FREE without paying your costs.
What people want now, what business owners are scrambling for is someone that can actually produce RESULTS!
Please, I would love to have your thoughts on this.
What do you have to say about it?