1000 Targeted Leads For Free
If you are in business, you need targeted leads for your business, right? I actually have tapped into being able to get the…
• Company Names
• CEO (or any title)
• Phone numbers
• EMAIL ADDRESSES
For about 5O MILLION businesses in the world. 90% in North America.
If you want access to, well, whatever industry you want. I can segment the lists by industry, annual revenue, location (down to zip code) and a few other demographics.
Basically I can push about 4000 targeted Leads a month your way with the above information from almost anywhere in the world. I can do this for as little as $0.30 per contact. With my system I can give you 1000 TARGETED LEADS every week from your own target demographic. I will only sell them in blocks of 1000.
Also, I will give you your first 1000 for free when you purchase your first 4000.
We actually go out and get these emails for you. They are not from some mass list. This is why we talk to you first so that we can get the exact types of leads you need to market your business to. If you need any help actually emailing them, we can talk about that too and actually help you with the copy that is needed.
Give me a call and we can work out some specifics.
Business Growth E-Academy
414.369.2257
You Are The Reason Your Business Is Failing
Most business owners believe that they have all of the answers. Well if you are one of those then you really don’t need to read any more of this blog. The truth is that most business owners are in trouble right now and need to produce some results.
In this blog I am not offering flowery visions of how you can generate more leads or how you can get 1000 more visits to your site per month. No, the truth is that you are in the spot you are in because of all the things you have been doing. None of them are producing results, but you are still doing the same old thing.
Isn’t that insane?
You have purchased all the gadgets and stuff to make videos. You have purchased the training course that taught you how to make your products. You have purchased the training on how to become and expert in your market. I mean let’s get real. How much more stuff that does not work are you going to purchase?
In these desperate times you need to change your entire way of looking at things. The truth is this. No online course or book that you buy is going to change your financial future over night. Sure it may be a good idea, but there are key factors that continue to cause you to fail. The truth is that you have change if your business is going to succeed.
These desperate financial times are causing businesses all over the planet to fail. If you want yours to succeed you have to change the way you think about marketing and more importantly, how you think about yourself. Even if you feel down and defeated, today is the day that you must begin to change you mind.
Nope I am not talking about all the “Secret” crap either and just wishing things would change. I am talking about a fundamental shift in how you see the world, your business, and yourself.
Whatever business you are in you must start to take a more active role in what is going on. If you do not know your numbers for the ratio of sales efforts to sales made then you will fail. If you don’t know how many calls it takes or how many site visitors it takes to make a sale then you will fail. If you do not personally know why people are buying from you then you will fail.
All of this information and a lot more is information that you need to understand intimately in order to begin to turn your situation around. Also, if you are afraid to pick of the phone and make a cold call, then you will probably fail as well. I know today everyone has sold you on automated systems, autoresponders, and mass email systems. The truth is…they don’t work half as well as they use to.
Being able to dig in and do some major grunt work is what is required. I just got off of the phone with a friend of mine that is working with a VERY HIGHLY RESPECTED person online. Actually one of the top and most respected people. Not going to call his name…sorry. But he told me that this person sent out over 14Million emails and only got 4 people to respond!
This is a highly effective email marketer and sells tons of information online and they only got 4 responses! This should be an eye opener for anyone that wants to continue to go down that line.
I also had a conversation with one of my personal clients that I coach. He sent me a skype message telling me that one of the strategies that I gave him was working. He sent out just 50 emails (personal emails, not through a autoresponder or mass emailer) and booked 4 appointments!
Today your business needs to go back to a more personal and one one approach to your marketing. If you keep trying to use mass automated systems to drive in leads and new customers you will fail.
Get on my calendar right now and let’s have a frank honest and open conversation about your business and what you are doing wrong. It won’t cost you a thing. I just want to see if you and I can get you on the right path so you can stop being the problem in your business and start being the solution.
CLICK HERE and schedule a free phone meeting with me now.
FREE Business Coaching
Week after week many business owners just like you struggle because they are not making enough money. With the economy the way that it is, many business owners are debating whether to even stay in business. Over the past few years I have seen the devastation that this economy has had on many businesses across the world. However, people that want to buy what you sell are still buying it…They just are not buying it from you!
Not too long ago money was flowing a lot more freely than it is now. People were buying and things in your business were a lot better. What the economy has done has forced business owners to really do what is needed…produce products and services that actually provide value to the customer. You see even though the economy is the way that it is you still have an unprecedented opportunity to be the go to person for your industry. You simply have know what your target market wants, know how to reach them, and know what to provide to them better than your competition.
The Problem
For far too long many business owners have simply looked at the marketing and advertising tactics that their competition has used and copied it. This is one of the biggest mistakes you can make. What this does is tells the market place that there is no difference in what you do from what your competition does. This then makes all of you compete solely on price. Competing on price is no way to run your business. Does Mercedes Benz compete on price? Does Bentley compete on price? Of course not. These automobile manufacturers build a quality product for a niche market and today, even in this economy, they are still making money selling these expensive automobiles.
What I have found is that many business owners do the same things everyday. These routines have and will continue to cause their businesses to fail. Most business owners are busy running a business but have no clue on how to build one. This is key because if you are simply trying to stay afloat, but have no clear cut strategy to build and grow then your business will die and your dreams along with it.
Most business owners went into business with a skill that they had, but unfortunately they were not very good business owners. Being a good accountant does not mean you can run your own accounting firm. These two sets of skills between what you know how to do technically and then running a business in that field require different skill sets.
What we want to teach you is how to run a business that is predictable and profitable in every area.
The Solution
Every business owner must know how to do 5 things in order for their business to grow.
- How to Generate More Leads
- How to Convert Those Leads Into Customers
- How to Increase The Number of Transactions
- How to Charge Higher Prices
- How to Increase Profits
Mastering these 5 things will insure that you business not only survives, but thrives…even in this economy.
What we have put together is a weekly group coaching call with business owners from around the world. We are taking businesses in every industry from online businesses to off line Mom and Pop stores and showing them the strategies to set themselves apart from the competition. We are giving entrepreneurs and small business owners the tools they need in order to be the only logical choice for their market to do business with.
Every Tuesday at 8pm EST we hold our group coaching call for all members of our site. We do this at no additional charge at all ($650 value). For one hour we teach and answer questions in regards to building a predictable and profitable business. We show you…
- How to develop strategies
- How to create your website and landing pages
- How to use social media
- How to generate leads
- How to build a predicable and profitable business
The Next Step
We have one more surprise for you. First to try our site out and see all that we have to offer is for 30 days is 100% free. All we ask is that you pay a simple $1 bandwidth fee for our videos that we host. It cost a little money to host over 150 hours of video training on the site. Once you do that you will have access to 100% of the site along with access to our weekly group coaching calls.
The surprise is this. Membership in our site is normally $197 per month after the first initial 30 days. We had even reduced that further down to just $97 per month. However in light of the economy and simply us wanting to help you we have reduced that price down to just $48.50 per month. This is still after you receive your first 30 days at NO COST. Even more if you join and don’t like it. I will even give you your $1 back when you send me an email requesting it.
Only people that read this blog will get this deal. In order to get your reduced price, just sign up and use this coupon code 9F6BC0. That code will change the price from $97 per month down to just $48.50.
You can cancel membership at anytime. Right now Click here join our program and get your first 30 days absolutely free and start accessing our weekly group coaching call.
Join Now
Also if you would like to speak with me directly before you join, just call me at 414.369.2257
Earl Hall
Listen to one of my coaching calls now
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Business Coaches Are Failing To Build Their Own Businesses
Trying to figure out how to write this blog without being offensive is going to be a real chore, just a warning.
Over the past 10 years that I have run my own business I have followed some of the same people that you have. People like Jay Abraham, Michael Gerber, John Assaraf, and many others that I felt could add some value to what it is that I am doing in business.
After all this time, courses taken, e-books read, and audio books heard, I have discovered that most people are saying the same thing. It is so true that there is nothing new under the sun.
Most of today’s business advice from the “gurus” is all the same. There is really no fresh or authentically new information out there. Hence the reason for the title of this blog.
One of the things that I have been heavily into over the past 24 months is helping business coaches get their businesses off the ground or growing. I had to start asking myself though…If you can not get your business to grow, how can you teach anyone else to?
I mean really, think about it, most business coaches today are stuck, struggling, or just not growing as fast as they would like either. They have the same exact problems as every other business owner.
Business coaches are struggling with generating leads and lead conversion just like everyone else. So, how in the world can a business coach teach me how to do something that they can not do for themselves?
The answer is…The can’t!
Now before anyone that is a business coach gets upset, I need you to honestly evaluate yourself and your business. If you are not making over 6 figures a year (MOST business coaches don’t) then you are perpetrating a fraud. Sorry to be so blunt, but I am seriously sick and tired of people “business coaches” telling people they have the answers, but are struggling themselves to make it.
Now I know there are some successful business coaches out there that are doing great work and have the proof to show they know what they are doing. However, that being said, if you have a business coach that can not show you a track record of success with verifiable clients…RUN THE OTHER WAY!
You know that old saying, “Those that teach can’t do and those that do can’t teach”. I find this more and more true the more “business coaches that I come across. Again, the reason for my title.
Most business coaches today can not give what is actually needed. That is they cant give results. This is one of the reasons that I have moved my entire practice to a results driven profit model. You see if a business coach can not give results then why should you pay them?
You see most business coaches have a marketing model that expresses how you can get more leads, convert more leads, and make more money. Well if a business coach can HONESTLY deliver that then why not set up a pricing structure that is dependent on you generating what you marketing expresses.
Is that too much? Well for someone that has not been able to generate real results then I think that me saying that may be a bit much.
I believe that a business coach has a job that is on line with a priest or a doctor. A business coach has the unwavering trust of a client. Those clients will do anything a business coach tells them to do because they wholeheartedly believe in them.
The sad part about this is that when they drink your cool aide and don’t wake up in the promised land, they are hurt, disillusioned, and down right mad.
We have all been in the information age for quite some time and now it is over. Anything that you say you want to teach someone, they can find it on the internet for FREE without paying your costs.
What people want now, what business owners are scrambling for is someone that can actually produce RESULTS!
Please, I would love to have your thoughts on this.
Internet Marketing for Your Business
I spoke with one of my clients in Indonesia this morning and talked about his Facebook marketing strategy. No this is not going to be another blog on “THE POWER OF FACEBOOK”.
What I really want to talk about in this blog is “legitimate” Internet marketing for your business. You see most of us have been exposed to less than scrupulous internet marketing campaigns over the last few years. I am sad to say that I have also been one of those folks that has been scammed as well. I chalk it all up to experience though LOL.
You see many of the people that I know that run what we call brick and mortar businesses simply are not moved by the whole internet marketing thing. I mean most of them, if they have a Facebook page, twitter account, and a LinkedIn account, they feel like they are doing it big.
Internet marketing though is one of those things that most businesses need to have a grasp of on some level. I mean the internet is not going anywhere. Just look at your own kids today. All of them have a smart phone, their on it all day (not talking…Facebooking and texting), and they live in a really connected world. Even I find myself at 42 checking this status and that status throughout the day.
Internet marketing is today is about connections. It’s about influence and trust. Business owners today are quickly slipping on this whole phenomena. No more is marketing about just saying, “buy my stuff”. In order to make a dent with internet marketing it comes down to what I call consultative selling. OK, I didn’t come up with that word, Jay Abraham did, but that is what you need.
Consultative selling tells your clients why they need to do business with you. Not from your perspective however, but from theirs. Consultative selling is about you teaching the client the benefits of doing business with you. Let me explain…
When someone is interested in what you have to sell they may come to your website, but they will also go to your competitors as well. What you have to do is teach them through video, blogs, or audio how your product or service can take away a problem, frustration, or fear, that has entered into their lives. You see you have to explain how your product or service and yours alone can solve the “problem”.
This is not done though simply listing your features. It is done by listing the benefits. Apple creates commercials for their phones and the iPad that do this with precision. Apple does not even sell you on the list of things the iPhone or iPad does. They just show you people using it in different situations.
Do you remember the commercial for one of the new iPhones that came out in 2010 that simply showed a girl with braces embarrassed to smile while actually talking to her dad using video chat on the iPhone? That commercial was genius! Apple never even talked about any features. The commercial simply showed a girl able to talk to her dad “visually”.
This is an example of what your internet marketing MUST do. It must show why you and only you have the answer for a problem that your niche market has.
High Pressure Sales Tactics?
If you are anything like the average person, you hate someone trying to pressure you into the sale. All of us have experienced the high pressure sales person and just wished they would shut up. They try and guilt you into buying, or trick your into buying, and some even insult your intelligence.
I recently received a call from a telemarketer that called my cell number (I have no idea how that got that number). They started their pitch by saying…
Hi Mr. Hall, you recently submitted your information saying that you were interested in money making opportunities from home…
Now first of all, I never submitted any such thing, but I guess this guy was just reading from a script. He went on to say…
Are you still interested in making more money…
Now, being in sales myself I knew where this was going. If I say yes then he continues with his pitch. If I say no, then he has to try and make me look ridiculous. I was in a pretty good mood that day so I said, “NO, I am not interested in making more money. Also, if your money making opportunity is so great why are you calling me to sell it to me instead of you just doing it yourself. Don’t you want to make more money?”
The guy was literally stumped. About 5 seconds of silence went by and finally said….
Uhm, well I guess I don’t have a comeback on my script for that one.
He then just hung up. I literally almost cried laughing. The point I am trying to make here is that high pressure sales rely on you convincing the person to buy something that they really never wanted to buy or have not made up their mind to buy. Now I know I may fall out of favor with some sales people, but I just don’t want to have to convince anyone to by my products or services.
If after I have shown you all the benefits (not features) of what I have. After I have answered your questions in regards to some things you just don’t understand, if the sale is not made in the mind of the person then it is over. I especially believe this when it comes done to selling a service that has something like a monthly service.
You see if I twist your arm to buy from me, I may get a month or 2 out of you. However, if you didn’t really want it in the first place, then you will cancel and most likely not have favorable things to say about me in your industry.
You see, if you own a business, by default, you are in sales. There are only two things that bring in money for your business. Those two things are sales and marketing. Your marketing should 3 things…
- Qualify the prospect
- Convert the prospect
- Get the prospect about 90% to the close
Once that is done you just come in and with a little “honest” persuasion, close them. A sale should be close to the point of closing before you get on the phone with your prospect. That is if your marketing and marketing collateral has done its job. If you have to twist the arm and bribe someone to purchase your product or service. Or if you have to fudge the numbers along with the truth, you will pay for it in the end.
Closing the sale is about showing the prospect that you really are the best answer for the problem that they are trying to resolve.
Get more information on this and other sales strategies at www.BusinessGrowthEAcademy.com
6 Page Answer to Business Growth…Even In This Economy
Let’s be honest, if you are in business you want to make money…right? Whenever I have asked a small business owner about their goals, most of them say the same thing, “I want to build a $1M business”. The cold hard truth is that most of them will come nowhere close to that figure. For most small business owners the math will just not work out…unless they honestly understand how to do it in the economic climate that we now find ourselves in.
Over the past 10 years we have found out some astonishing facts about the exact process to grow a successful business. We have developed a simple, proven and tested way you can double your profits just by following a step by step process. In fact, what if I could give you a formula that will create massive exponential growth for your business…starting immediately?
Most business owners have two primary goals in mind when they start their own business. They want to make more money and they want to build an asset that will enable them to sell their business when they retire and live an extraordinary lifestyle. Building a lucrative asset is dependent on the amount of revenue the business is producing at the time of its sale.
If a business produces $1 million dollars in revenue on an annual basis, that business can typically be sold for somewhere between $5 million to $15 million dollars, depending on the business and the industry. That’s why all small business owners dream of the day when they’re business finally hits that elusive $1 million dollar revenue mark.
Unfortunately, their lack of marketing skills and strategies prevents them from making the money they originally envisioned. Less than 3% of small business owners make more than $100,000 annually and less than one half of one percent ever reach $1 million dollars in total revenue.
If you factor in a thirty percent profit margin, even when you make one million in revenue… that only translates into an actual income of $300,000. And a big chunk of that goes to taxes.
That’s not much more than the business owner was making when they worked a regular job and didn’t have all the worries and headaches they have now. And remember… that’s the top one half of one percent of ALL wage earners. Most small business owners make far less than that, and have no clue how to make things better. But here’s the really depressing part. Remember that asset they want to build.
Most small business revenue relies on the owner remaining a fixture in the business. When the dentist retires, who continues to service their patients? No one… and the income dries up. The only thing the dentist can actually sell is their office and equipment, which typically are leased or have depreciated by 85% and therefore… virtually worthless.
They do have their patient database that a new dentist can purchase and market to, but most patients have a personal relationship established with their dentist. There is absolutely no guarantee that any of these patients will remain with the new dentist. Many of these current patients will seek personal referrals from their friends, family or neighbors and then move on to a new dentist.
This same situation applies to doctors, attorneys, financial planners, accountants, home builders, remodelers, massage therapists, business coaches, consultants and so on. If a business owner is working with a consultant and that consultant suddenly retires, that business owner will never have the same level of trust and respect with someone taking over that consulting practice.
Successful businesses establish a personal rapport and relationship with their customers and clients. When the business owner leaves the business, the asset they may have spent their entire life working to build is often worthless. So the business owner’s initial goals of making more money and building an asset are literally doomed from the start.
But it doesn’t have to be that way. We’ve discovered a solution that can restore both dreams of making more money and building a lucrative asset to every small business owner on the planet. This short presentation will explain it to you in detail, and then provide you with the means to apply this solution to your own small business.
The end result is an immediate increase in your cash flow…a business that generates annual revenue of $1 million dollars or more… and the creation of an instant asset that you can sell for millions of dollars more whenever you choose.
Here’s what you need to know. We’ve created a state-of-the-art, one-of-a-kind E-Learning System that contains all the tools, resources, templates, strategies, tactics and world-class video training to help your business grow to multimillion dollar proportions.
Let’s begin by discussing why it’s so difficult to build a million dollar business.
Take your total net revenue produced last year and divide that figure by 2080. 2080 are the average number of hours in a typical work year. Let’s say you’re a solo-professional and your net revenue last year was $75,000. That places you in the top 10% of all wage earners worldwide. If you divide $75,000 by 2080 hours that equals $36 per hour.
If you want to reach one million dollars in revenue doing what you’re doing right now, you need to increase your annual work hours to 27,778 hours. Unfortunately for you, if you worked 24 hours every day 7 days every week non-stop over an entire year, that 27,778 hours you need to work equals three times more hours than are available in that entire one year period. So obviously, you’re never going to build a million dollar business doing what you’re doing right now. Think about the limitations small business owners place on themselves.
Even professionals such as chiropractors, attorneys, dentists, financial planners, CPA’s, consultants and so on charge on average anywhere from $75 per hour up to $200 per hour. Consider the top of this scale. $200 per hour times 2080 work hours per year equals just $416,000. You’re still not even halfway to your goal of $1 million per year. And those who charge $200 per hour are in the top one tenth of one percent of all earners, so we’re talking the cream of the crop in this example.
Can you see why it’s so difficult to build a million dollar business… much less a multimillion dollar business? Now consider this.
If you sell a product or service for $100, you need to sell 10,000 units to reach $1 million dollars. However, to sell 10,000 units of anything will require you to use mass marketing… and what would that cost you? The cost would be enormous. Also, could you even begin to handle the workload and the logistics involved in servicing and fulfilling 10,000 units by yourself?
You would have to constantly be on the phone selling, answering questions and objections, filling out order forms, physically packing and shipping the products, handling complaints and refunds and on and on.
Obviously, there’s NO way on earth you could handle 10,000 units by yourself, which now means you need to hire staff to help you run your business. Staff must be paid, and that pay comes right out of your $1 million in revenue, so now you must sell a lot more than 10,000 units to remain at $1 million dollars net… and the cycle starts all over again.
However, if you sell a product or service for $1,000 dollars, now you need to sell just 1,000 units. That’s much more manageable, but even at 1000 units you will still need some staff to assist you with all the logistics and orders.
But what if you sell a product or service for $10,000 dollars? Now you only need to sell 100 units. That’s less than 2 units per week, and you could easily handle ALL of the logistics yourself, including sales and marketing.
Now, I’m sure you’re thinking that selling a product or service for $10,000 is easier said than done. After all, if you’re a chiropractor, an accountant, a dentist or a consultant…what could you possibly sell that would be worth $10,000. A chiropractor for example typically charges $50 to $75 per office visit for an adjustment or treatment.
They would have to treat 20,000 patients every year to hit $1 million dollars, and that doesn’t take into consideration any of their expenses such as office, equipment or staff. And treating 20,000 patients per year means they would have to see 80 patients every day by themselves, a nearly impossible task.
Now… if the chiropractor wants to invest $100,000 and buy a state-of-the-art spinal decompression machine, they can sell a package of treatments for $6,000 to $8,000. That’s getting closer to that $10,000 per unit sale isn’t it? Unfortunately, that does require that $100,000 up front investment in order to produce that higher revenue. This example begins to highlight the true value of our E-Learning System. Let me give you a real life case study to explain this to you.
Case Study
Several years ago a chiropractor called us and said he was doing OK in his practice and was making around $250,000 per year. That’s a VERY good income for a chiropractor since most of them fail to top $100,000 per year.
He told us he wanted to double his business and hit $500,000 per year. We asked the doctor how many hours per week he was currently working and he said 40. We told him that doubling his business would be a snap. All he had to do was begin working 80 hours each week. He laughed and said he didn’t want to work additional hours… at which point we told him he had NO choice but to do that.
He’s a chiropractor… and chiropractors trade time for money. So do attorneys, accountants, CPA’s, dentists, consultants and so on. No one on the chiropractor’s staff is licensed to treat patients except the doctor, so if the doctor doesn’t provide the treatments and adjustments, he doesn’t get paid. He asked us if he had any other options. We said of course you do doctor, but here’s what it will take.
You MUST stop trading your time for dollars and learn how to create a process that you can leverage for the rest of your life. By creating a process, you can then license that process to others in your field WITHOUT spending any additional time, effort, energy or expense.
You MUST stop being a chiropractor and start becoming a marketer of chiropractic services. In other words, you must assume the role of the marketer for your practice and learn how to generate a massive number of leads and patients for your practice… and then turn those patients over to other chiropractors you hire and bring into your practice… and take a percentage of their revenue for you providing them with their patients.
THAT’S how you build a million dollar business. He hired us on the spot to help him do this, and within 6 months he had 6 additional chiropractors working for him and was making $500,000 per year. And since he still loved treating patients, he was able to continue to work 20 hours every week as a chiropractor.
OK… so now he’s built a practice worth half a million dollar. Let me ask you a question. Do you think other chiropractors would like to make half a million dollars every year? But like this doctor when he first contacted us, do you think any of these other chiropractors know or understand the process involved to accomplish this feat?
And yet, our chiropractor now has a proven and tested process that will produce these exact same results for every other chiropractor that follows this process. You may be wondering HOW this doctor doubled his revenue in only 6 months. Well, here’s how we did it.
First, we very carefully identified his ideal clients for all of the conditions he treated… such as back pain, carpal tunnel, fibromyalgia and so on. We then segregated his patients into these individual niche markets.
Next, we mapped out the decision making process for each of the niche markets, and once we knew and understood their hot button issues, we looked for ways to innovate his practice and add value at every step in the patient experience. Those innovations brought in more patients… and allowed this doctor to charge more than his competitors. It also made his practice much more attractive to the additional chiropractors he wanted to bring on board.
After all, most chiropractors HATE marketing. It’s the worst part of their job. They love to treat patients… not hunt down prospects all day long. This chiropractor allowed his other doctors to focus on what they loved while he focused on supplying them with all the patients they could handle… with him taking a percentage of the profits for every patient they treated.
After we mapped out the decision making process for the various niche markets, we then created targeted and compelling messaging that we could roll out in various formats… such as elevator pitches, Unique Selling Propositions, direct mail, email, brochures, flyers, postcards, websites and landing pages. We developed all of this in the form of marketing collateral. We even created radio and TV ads for each of his major conditions.
We developed compelling reports that positioned this doctor and his practice in a league all their own, and offered those reports as compelling offers for lead generation purposes. We would send prospects to specifically targeted landing pages where we could communicate to that specific niche market in language they could relate to since it was laser-targeted to their specific hot button issues.
But best of all… once all of this was created, this chiropractor simply followed a preset marketing plan we created, and basically put everything on auto-pilot. Then he went back to treating his own patients 20 hours per week and spent the remaining time marketing his practice and flooding his other chiropractors with more patients than they could handle. But stop for a moment and consider this question. What would it take for you to duplicate this process for your own business?
Well, you would need complete access to all the tools, resources, templates, strategies, tactics and world-class video training that we used to create all of this for this chiropractor. That’s why we created the E-Learning System… to give you VIP access to everything you need as a small business owner to do all of this for yourself… and in the process… build your own million dollar business.
The process to identify your ideal client is in your E-Learning System. How to select the proper niche markets is in your E-Learning System. How to map out their decision making process and how to innovate your business is in your E-Learning System. How to create compelling messaging such as elevator pitches, Unique Selling Propositions, direct mail, email, brochures, flyers, postcards, websites, landing pages as well as radio and TV ads are ALL in your E-Learning System.
In short, your E-Learning System is there to help you build a million dollar business. But wait! In our example, our chiropractor had only made it to half a million dollars… right? Not any longer. You see, once all of this was developed, he had now created a state-of-the-art chiropractic marketing program that will work for ANY chiropractor that applies it to their practice.
So suppose the chiropractor took ALL of his marketing collateral and placed it online… just like we’ve done. In other words, what if he created his OWN E-Learning System for Chiropractors?
And suppose he offered to license it to other chiropractors for $10,000 each… plus a monthly licensing fee of $397. Think for a moment… if you were a struggling chiropractor that hated marketing and was looking for a turn-key approach to marketing your practice, generating more leads and attracting more patients… would it be worth a one time investment of $10,000 to create a practice that rakes in half a million dollars per year? Kind of a no-brainer, isn’t it? And that additional $397 monthly licensing fee the chiropractor collects continues into perpetuity.
Imagine this chiropractor after selling just 100 marketing licenses… which by the way… he could realistically accomplish by hosting a single one hour webinar presentation to a group of his fellow chiropractors.
That one hour webinar… and the resulting 100 licenses… would net this doctor $1 million dollars in up front revenue… and the additional $397 monthly fee creates a passive secondary MONTHLY income of almost $40,000. That’s almost half a million dollars every year in passive revenue, and that’s for just 100 sales.
Did you know there are more than 65,000 chiropractors in the US alone? How hard do you think it would be for this chiropractor to sell just 100 of these licenses? Are you starting to see the bigger picture here? Now… how did this chiropractor learn this licensing strategy and the process to follow to execute this strategy flawlessly?
The Answer
Well… it’s all in our E-Learning System. Everything is there. We’ve left NOTHING out. We want to give you total and complete VIP access to every tool, resource, template, strategy, tactic and training video we’ve used over 30 years to help businesses like yours reach that elusive $1 million dollar revenue goal… a goal that only 4% of all businesses worldwide ever attain. We’ve invested more than $2 million dollars creating, developing and producing this program… all of it available to you for a paltry $97 per month. So the key is this.
As a small business owner, you must learn how to effectively market your business and expand your offerings to include higher priced products and services. Then once you find your success equation so to speak, you can turn right around and license that process to others in your field.
Our E-Learning System has everything you need to do all of this. We first help you develop your systems and processes to generate a lucrative income… and then create a program that you can license to others for a MUCH higher price with a passive residual income for life.
And as a bonus, never forget that when you have the ability to license your process, that alone creates a saleable asset in the future. As an example, let’s say our chiropractor is content with selling just 100 licenses per year over his first 5 years, and then he decides to retire and move to Hawaii and enjoy the jet set lifestyle he has dreamed of for himself, his wife and his kids.
Over those 5 years, his 100 sales per year have netted him $5 million in up front cash flow and is now generating $200,000 per month in passive revenue. He’s now making $2.4 million dollars every year in just his monthly licensing fees… even if he never sells another license again.
He can easily sell his licensing business for a minimum of $10 million dollars. That’s not too bad a rate of return for investing a few months of time and effort to create a winning sales process… wouldn’t you agree?
Now you know why we created the E-Learning System and the tremendous opportunity you now have to grow your business to that elusive million dollar level and beyond. And perhaps you can now see why so many of today’s top marketers have called this program the single most powerful client attraction and revenue generating program available today.
You now have a powerful, one-of-a-kind E-Learning System available for you. Apply the information that’s available to you and you will soon build your own million dollar business.
Here’s to your success.
www.BusinessGrowthEAcademy.com
Stop Cold Calling Forever
Last week I posted a blog talking about how to make the perfect cold call. I know that cold calling is probably the number one fear that anyone that does sales has. We would rather pull out our finger nails, it seems, rather than make a call.
Cold calling will always be the quickest and straightest way into any business, but there are ways in that take a little more planning and cunning. Some of the strategies I will layout for you here will be killer ways to turn a cold call into a warm one or even a hot one.
Setting Up The Warm Call
A warm call is one where you may have a name to drop to initially get the prospect to speak with you. This can happen in this type of scenerio.
Hi Mark, this is Kevin from The Ultimate Business Coach. I was just speaking with James over at the Chamber of Commerce. We are working with them in order to bring a revolutionary business training system into town. We will need some help from some business people in the area and James suggested you. Can I set up sometime later this week to speak with you about it.
Of course you will have to actually have spoken with “James”. Mark probably knows James from the Chamber so this is a great way to set up that cold call and make it a warm one. Being able to have a person in common that your prospect respects can make a tremendous difference. It allows the automatic defenses of your prospect to lower substantially.
Setting Up The Hot Call
I like to call this getting your prospects calling you instead of you calling them. I normally do this using a landing with a free offer. Basically it works like this…
- Get a list of leads (email addresses) or run an ad on Google, Facebook, or linkedin
- Send those leads to a landing page that has a free offer that you target market will want
- Create an auto responder that sends out an email for a free consultation
- Dont have them call you for this…set it up so that the can click a link and choose an open time slot on your calender. (I use genbook and TimeTrade)
What this does is get them calling you or setting the appointment rather than you calling them to ‘BEG” for one.
I hope this helps. In fact if you would like to set up an appointment with me for a free 30 minute business strategy session you can do that by CLICKING HERE
The Perfect Cold Call
As I talk to business owners and sales professionals all over the planet…I hear the same thing. Do I really need to cold call? Before I answer that let me say this. All of us have heard that we need to create a killer script. The thing is…most people, even so called professionals are winging it. If cold calling is a part of your overall lead generation strategy for your business (if you are a business coach, it better be) you must have a measurable, proven, and predictable system in place to do it.
All of your lead generation, lead conversion, and sales strategies need to be proven and documented. The problem is that most solo professionals have no formal process that is actually documented. The reason I am brining this up is simple. If you don’t test your system, prove it, and document the results you have no idea if what you are doing will actually work. You are literally trying to run your business on a wing and a prayer.
If you are going to use cold calling as a part of your strategy for lead generation then you have to do more than buy a book on script writing, cold calling, or copy writing. The truth is…no one but you know your business. At least I am hoping you know your business.
Without scripting and testing it will be impossible…IMPOSSIBLE for you to know what works and what does not. You first step will probably be GETTING OVER YOUR FEAR OF REJECTION!
Do I Really Need To Cold Call?
YES! However let me take you through some things you need to know before you get there. Many people look at cold calling as something that is a lowly thing to do. We always want to hire that out or simply just have someone else do it. The fact is that if you are in sales or the head of your small business…you have GOT TO be the one that does this initially so you can truly identify what works and what does not.
The first thing you have to realize is that you must know who your target market is and what they want. This means that you have to know, not only their demographics, but their psychographics as well. The demographics simply give you a picture of what the prospect looks like. You know, there address, their number of employees, their annual revenue, etc.
The psychographics (MUCH MORE IMPORTANT) actually tell you the reason why your prospect buys what it is that you sell. When you know the “why” you can then start formulating your scripts to hit them square in their hot buttons. What I mean is that you have to realize that your prospects never buy your “product”…they buy the results you product or service provides.
What Should I Say On A Cold Call?
When you initially call on a prospect you should already have scripted out what you will say and know the result you are looking for. Many sales people and business owners are too focused on the “sale” and not the prospect.
When you initially call on a prospect the end result is not to make the sale of the product. The initial call is ONLY to sell an appointment. That is it! This is especially if you are a business coach or consultant. You have to first have a mindset that what you have is valuable to the prospect and you want to offer it to them. Selling the appointment is easy when you know what your prospect wants. So…Here are the steps:
- Sell The appointment
- At the appointment do the needs analysis
- Provide the solution
- Make the sale
In a later post I will go over steps 3-4 today we are just talking about cold calling.
OK, let’s say you are a business coach that has a $10,000 coaching package to sell to your prospects. Let’s say that the primary benefit of your coaching is that you will increase your clients’ revenue by 25% within the next 90-180 days. Again the only reason you know this is because you have done the research on your target market and you know this is what they want.
So, let’s say your target market is dentists. You will definitely have to deal with a gatekeeper so here is how I would do it.
Hello Jane, I am Earl Hall with Strategic Business Growth. Jane, can you tell me the person I need to speak with about forming a corporate partnership with this office.
(if she asks for more information) Well Jane we work exclusively with dental offices in regards to partnering with them to increase revenue. We have never spoken to this office so I was hoping you could direct me to the person that handles corporate partnerships.
(Most likely at this point she will either give you over to that person, ask to take a message, or put you through to voicemail. Personally I never like leaving a message with Jane…she’ll just screw it up for you. So here is what I say if I get to the decision maker.)
Hi Dr. Smith. My name is Earl Hall from Strategic Business Growth. Dr. Smith we partner with dentists all over the country and have a track record of increasing revenue for them by at least 25%. Are you looking for ways to increase your revenue without adding on additional work for yourself or your staff?
(This question does 2 things. It qualifies your ‘IDEAL’ prospect and disqualifies those that are not). You only want to deal with people that “want” what you have, not need it. Everyone needs it, but not all of them want it. “Wants” are based in emotion. “Needs” are based in logic. Not everyone buys what they need, but EVERYONE on the plant will buy what they “WANT”. So if he says yes… )
Dr. Smith, what I would like to do is ask your permission to meet with you (in person or on the phone) to show you how we are able to help you generate more revenue and potentially save you some time as well. What we provide you with at Strategic Business Growth is away to increase your revenue and help you stop trading so much time for money. We already know that as a dentist you get paid by the procedure or by the hour so in order for you to make more money you have to work more. Will this Wednesday or Thursday be good for us to meet?
(Then just shut up and let him make the appointment).
What Is Really Important About Cold Calling?
Your mindset about what you have to offer is the most important thing. If you feel like you are bothering people with your call that is exactly what will come out of you. They will sense it and then…you lose.
If you are selling a product or service that you do not believe in, then you are already behind the 8 ball. You confidence in your product or service will come out. If you are a true believer in what you have it will show. What you then have to do is make sure you document your results…
- How many calls did you make this week?
- How many appointments did you set?
- How many sales did you make?
You MUST document this so you can measure your results. Anything that you can measure you can improve. If you never document the results then you can never improve upon them. Track your results each week. Change some elements in your script and document what happens.
If you do this for the next 60 days then at the end you will have your proven, measureable, PREDICTABLE results. Once you have it you will know exactly what to say, how to say it, and what the result will be. With this information you will begin to know EXACTLY what to do in order to generate a very specific amount of money for you and your company.
Remember this above all else. People do not buy your product or service. They buy a solution to the major problem, concern, or frustration in their life. Position your product or service as a solution…make your cold calls like you have the unique solution to the problems that your prospects have…and you win!
Good Luck!
Earl Hall – www.BusinessGrowthEAcademy.com